The Picture of Brand Health Jun 19, 2006 / Comment / 168 views / / Favorite 0A brand scorecard can fill a big gap in your marketing dashboard-but only if you present the brand as an asset in terms the CFO can understand. Content: Article Author: Patrick LaPointe Source: CMO Magazine Subject: Marketing / SalesLike this content? Why not share it?Post navigation← Previous postJim StovallNext post →Personality Assessment in Candidate Screening: How and Why It WorksMore Related PostsSunita MohantyCraig WortmannRandy KomisarCharles Conn, Robert McLeanMark W. JohnsonLeave a Reply Cancel replyYour email address will not be published. Required fields are marked *CommentName * Email * Notify me of followup comments via e-mail. You can also subscribe without commenting. Receive a monthly newsletter of new content added (no spam) This site uses Akismet to reduce spam. Learn how your comment data is processed.