The Relationship of Brand Strategy and Stock Price

Chuck Pettis of Brand Solutions, Inc. was the keynote speaker at The 2000 Conference on Brand Valuations at Columbia Business School. Here he offers the presentation he gave online. The presentation includes: proven brand strategies for increasing stock price and profitability and effective brand strategies for dot-com companies. Much of the information presented is based on robust, in-depth academic research on the subject. Of particular interest are the results of two studies on successful brand building strategies for dot.com companies.

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