Early growth at startups comes down to a few insanely successful tactics. If you look back at the early days of any great startup, you’ll see that 90% of their early growth came from 10% of the stuff they tried.
This phenomenon is no coincidence — it’s physics. Big companies can grow by deploying heaps of cash and armies of people, using every channel, hoping one will work, and not really understanding which ones do. But startups with a few employees, a couple million dollars, and 1–2 years of runway don’t have that luxury. They need to find the small actions that bring huge numbers of customers, quickly.
“Find” is the operative word there — this process is fundamentally a search. And in a search, your chance of success depends above all on one factor: the pace and quality of your learning.
Before you can become a “growth machine” you need to become a learning machine. The first overarching goal is to turn your startup into an instrument for discovering your big growth levers.
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