Corporate data about people’s roles and functions within different organizations is becoming increasingly public. All you need to do is search on LinkedIn to get a person’s entire work history or Jigsaw to find their direct contact information. Now you can add TheOfficialBoard, a contact database which goes one step further. It shows the organization charts for 20,000 of the largest companies, so you can not only look up an executive but also see who reports to him or her.
Org charts are not always the most reliable indicator of power within a company, but they do serve as a handy way to visualize the power relationships within specific corporate networks. At launch, TheOfficialBoard is hit or miss in terms of its comprehensiveness and accuracy. But it will get better over time. Like Jigsaw, it relies on its members to fill out the data about each company. And most of the detailed information is obscured unless you either add three contacts, or you can pay $100 a year for premium access.
But TheOfficialBoard takes pains to ensure the accuracy of its data beyond simply relying on the contributions of its members. Every e-mail is kept private. Members can only contact the executive through TheOfficialBoard, much in the same way LinkedIn works. Furthermore, it checks every executive e-mail address that is entered into the system and encourages the named executives at each company to verify the information.
Source: The Official Board
Subjects: Competitive Intelligence, Miscellaneous
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