If you’re really a market warrior at heart, here’s a great place that details a step-by-step “check out the competition” process. The UCLA Rosenfeld Library has a site devoted to Competitive Intelligence that lists the questions to ask and links to the places to find the answers.
The questions fall into three categories: the corporate picture (when did the company begin, how did it develop, etc.); the industry environment (how are the products made, etc.); and the socio-political environment, covering outside factors. Some of the online reference links require paid subscriptions to access their databases, but there are also listed references that you can find in a library. [WDFM Annotation]
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