New research revealing a disparity between what shoppers say and what they do debunks the myth of the ethical consumer.
Content: Article
Authors: Giana Eckhardt, Pat Auger, Timothy Devinney
Source: “strategy+business”
Subjects: Customer Related, Marketing / Sales
Authors: Giana Eckhardt, Pat Auger, Timothy Devinney
Source: “strategy+business”
Subjects: Customer Related, Marketing / Sales
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