Article discusses results of a study on e-tailer loyalty with some interesting findings; of course, since it is from The Standard, there are some great metrics to take away (you can also find them summarized in the MBA depot Market Research section)
Content: Article
Author: David Lake
Source: The Standard
Subjects: Customer Related, IT / Technology / E-Business
Author: David Lake
Source: The Standard
Subjects: Customer Related, IT / Technology / E-Business
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