What 124 Sets of Twins Teach Us About Negotiation

Individuality matters in negotiation, research conducted at an annual national twins festival suggests.

Historically, negotiators have been seen as economically rational individuals acting in ways meant simply to maximize their outcomes, but the new research challenges this view.

“No matter how good you are at negotiating, there are some opponents you will have an easy time with and some with you you’ll have a lousy time.”

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