The Who’s Mailing What! database, brought to you by Target Marketing, allows you to search thousands of direct mail pieces by company, mailing category, mail date, mailer name, four-color, premium, self mailer, personalization and more. Zero in on what your competition is mailing, including tests and new offers. Use the search by category (e.g. web sites, jewelry, etc.) feature to peruse trends in business and consumer direct mail. If you want to own the direct mail piece, add it to your shopping cart and a consultant will contact you to determine pricing (prices differ for photocopies vs. the actual printed piece). Thousands of new mailings are added to the database every month. Searching the site is free but registration is required. During the registration process, check off your areas of interest and each month you’ll receive an email indicating the new mailings that match your profile. It’s direct mail competitive intelligence at its best.
Source: Target Marketing
Subjects: Competitive Intelligence, Marketing / Sales
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