A failure to focus on revenue may explain why so many mergers don’t succeed, for while they are in progress, many companies largely ignore it, expecting that it will just keep rolling in. In fact, most companies lose their revenue momentum while concentrating on cost synergies or failing to focus systematically on postmerger growth. Yet in the end, stalled growth hurts a company’s market performance far more than a failure to cut costs.
Content: Article
Authors: Anna J. Bogardus, Matthias M. Bekier, Tim Oldham
Source: “McKinsey Quarterly”
Authors: Anna J. Bogardus, Matthias M. Bekier, Tim Oldham
Source: “McKinsey Quarterly”
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