Everyone agrees it is wrong to buy things made with sweatshop labor. Yet many of us are willing to justify our decision when a product—a pair of jeans, for example—is something we really want. HBS doctoral student Neeru Paharia and Professor Rohit Deshpandé study the dark side of buying behavior. Their good news: We can influence change for the better.
Authors: Neeru Paharia, Rohit Deshpandé
Source: Harvard Business School (HBS) Working Knowledge
Subject: Social Responsibility