Loyalty is not necessarily an emotional connection to the brand. True brand evangelists—or even potential evangelists—are at best rare and possibly non-existent. Companies need to recognize, develop and manage more than one kind of customer loyalty: conditional, emotional and passive—using more than one kind of strategy.
Content: Quotation
Authors: Naomi Kasolowsky, Woodruff W. Driggs
Source: Accenture
Subject: Customer Related
Authors: Naomi Kasolowsky, Woodruff W. Driggs
Source: Accenture
Subject: Customer Related
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