“Don’t you simply adore these wonderful lists that spell out the potholes folks typically fall into when they set about accomplishing a task? I do. Especially when I’m about to embark on something as significant as an email campaign. A tidy collection of DONT’s makes it hugely easier to catch yourself before you take an obvious misstep and tumble down some weird rabbit hole just like Alice. Except Alice landed in an interesting place and learned a few things.
I gotta tell you – when you fall into one of these holes, you don’t wind up in a very interesting place (although you certainly can wind up learning from your mistakes, but who wants to waste that kind of time and money?). So how do you keep your head above ground? Just pay attention to these mistakes of email marketing, and you’ll find yourself smiling like the Cheshire Cat!”
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