Before a founder starts building their castle, they have to make sure they’ve picked the right piece of land. To help aspiring builders survey potential plots, we’ve gone back through our archives to surface the best advice from first-time entrepreneurs and repeat-founders. The 12 tactics they share here offer more concrete tips for reverse-engineering these fabled eureka moments, whether you’re in the wide-open ideation phase, or contemplating a hyper-specific direction.
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