Many site small business owners’ eyes glaze over when people start talking about analytics, click through rates, and abandonment funnels. Really, there’s a lot of jargon that goes with measuring a site with analytics.
Small business owners should be paying attention to their site analytics because the data provides useful insights into their site traffic, which ultimately leads to more sales. If you’re not paying attention to your site analytics, your business is leaving money on the table.
Author: Glen Stansberry
Source: OPEN Forum (American Express)
Subject: IT / Technology / E-Business