5 Ways to Know Your Customer Better Than Your Competitors Do [Archive.org URL]

Developing a sound marketing strategy is about locating that intersection between what customers want and where an individual firm can create value better than its competition. It follows, then, that having a better sense than your competitor for what would create customer value is a huge advantage.

If superior customer insight is the goal, how do you get it? Below are five simple steps almost any manager can take to gain an advantage. But since most managers won’t take these steps, the advantage is richer for those who do.

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