45 Posts found for Source: Kellogg Insight

Developing a sound marketing strategy is about locating that intersection between what customers want and where an individual firm can create value better than its competition. It follows, then, that having a better sense than your competitor for what would create customer value is a huge advantage.

If superior customer insight is the goal, how do you get it? Below are five simple steps almost any … [ Read more ]

Content: Article | Authors: Jim Lecinski, Julie Hennessy | Source: Kellogg Insight | Subject: Customer Related

Four steps to build a culture that attracts the best of the best.

Content: Article | Author: Jeff Hyman | Source: Kellogg Insight | Subject: Human Resources

A study of millions of patents lifts the veil on how new ideas influence productivity.

Content: Article | Authors: Amit Seru, Bryan Kelly, Dimitris Papanikolaou, Matt Taddy | Source: Kellogg Insight | Subject: Economics

From “Top 10 Beaches” to “Five Ways to Negotiate a Raise,” the psychology behind effective lists.

Content: Multimedia Content | Authors: David Rapp, Kent Grayson, Rachel Davis Mersey | Source: Kellogg Insight | Subject: Marketing / Sales

Corporate social responsibility has been a buzzword for a while. And it’s not hard to see how communities stand to benefit when firms are serious about CSR—be it by participating in a clean water campaign or having a large philanthropic presence.

But what about the firms themselves? How does doing good affect their bottom line? Here, Kellogg faculty share research and perspectives into how companies can … [ Read more ]

Content: Article | Authors: Alexander Chernev, Dylan Minor, James Naughton, Megan Kashner, Shannon Schuyler, Sunil Chopra, Thomas Lys | Source: Kellogg Insight | Subject: Social Responsibility (ESG)

Research sheds light on which employee incentives work best.

Content: Article | Source: Kellogg Insight | Subjects: Human Resources, Management, Motivation, Organizational Behavior

A retired brigadier general explains how companies can prioritize talent development.

Content: Article | Author: Bernard Banks | Source: Kellogg Insight | Subjects: Human Resources, Leadership, Training & Development

Advice from Kellogg faculty experts on starting and running your own business.

Content: Article | Source: Kellogg Insight | Subject: Entrepreneurship

“People just aren’t naturally oriented towards innovation or change,” says Loran Nordgren. “If you were dealing with totally rational agents, you could sell your innovation on the grounds of its functionality—in other words, why it’s a good idea. But you are almost never dealing with totally rational agents.”

Thankfully, if you are convinced that a certain new product, fresh strategy, or overseas expansion is exactly what … [ Read more ]

Content: Article | Author: Loran Nordgren | Source: Kellogg Insight | Subjects: Innovation, Organizational Behavior, Personal Development, Productivity / Work Tips

Some incentive schemes encourage hard work—others reward those who game the system.

Content: Article | Authors: Daniel Barron, George Georgiadis, Jeroen Swinkels | Source: Kellogg Insight | Subjects: Human Resources, Management, Organizational Behavior

You’re trying to understand what makes something successful, but you’re only studying successful things. But of course, most of the things that successful people do are also done by unsuccessful people. So all successful people have breakfast, right? Maybe having breakfast is the key to being successful. Well, it turns out that’s not a very predictive feature. But you already know that if you study … [ Read more ]

Content: Quotation | Author: Duncan Watts | Source: Kellogg Insight | Subjects: Best Practices, Management

You have more power than you think—here’s how to harness it.

Content: Article | Author: William Ocasio | Source: Kellogg Insight | Subjects: Career, Organizational Behavior, Personal Development

If these “harbingers of failure” love what you do, you are in trouble.

Editor’s Note: This is one of the more interesting pieces of research I have read about in a while. Based on the work of Eric T. Anderson, Song Lin, Duncan I. Simester and Catherine E Tucker

Content: Article | Author: Jessica Love | Source: Kellogg Insight | Subjects: Customer Related, Market Research, Marketing / Sales

Our motivation to work for goals is not steadfast: it can wax and wane depending upon factors both psychological (a bad mood) and environmental (nearby construction work). Determining how to enhance task motivation, therefore, remains a significant pursuit for both researchers and managers alike.

Editor’s Note: the comments on this article’s controversial findings are as more–or more–interesting as the article.

Content: Article | Author: Kelly Goldsmith | Source: Kellogg Insight | Subjects: Management, Organizational Behavior

Specialists are undervalued, on sports teams and in the workplace.

Content: Article | Authors: J. Keith Murnighan, Long Wang | Source: Kellogg Insight | Subjects: Career, Human Resources

Do past international investments help or hurt a company’s chances of succeeding in a new market?

Content: Article | Author: Susan E Perkins | Source: Kellogg Insight | Subject: International

[Risk opportunities are] largely ignored because risk has been presented as a downside, not necessarily as an upside. What is fascinating about risk and understanding your competitive position against risk is that if your competitor is to falter—if you could assist your competitor in some demise—their assets (be they market share, factories, brands, etc.) get transferred. And in the context of risk, if we … [ Read more ]

Content: Quotation | Author: Russell Walker | Source: Kellogg Insight | Subject: Risk Management

“The teams that can meet the creative challenges posed to them are the hallmark of the most successful organizations,” writes Leigh Thompson, the J. Jay Gerber Professor of Management and Dispute Resolution at the Kellogg School, in a new book published by Harvard Business Review Press.

Yet, she argues, most of the time collaboration fails to live up to its potential, largely because teams fall victim … [ Read more ]

Content: Article | Author: Leigh Thompson | Source: Kellogg Insight | Subjects: Innovation, Organizational Behavior

If a company makes purchases from its suppliers more unpredictably than it sells to its customers, it is said to “bullwhip.” Bullwhips can cause problems in the supply chain because it may be difficult for suppliers to adjust production in response to the changeable demand.

“Up until now,” says Robert Bray, an assistant professor of managerial economics and decision sciences at the Kellogg School, “anyone who … [ Read more ]

Content: Article | Source: Kellogg Insight | Subject: Operations

CSR can drive economic and reputational value in targeted circumstances and, improve a company’s bottom line. To make CSR a value-generating strategy executives must understand the contexts in which responsible practices are more likely to pay off and implementing the practices with specific principles, including competence, in mind. In this sense CSR works like other dimensions of strategic positioning, such as the quality of products … [ Read more ]

Content: Article | Author: Daniel Diermeier | Source: Kellogg Insight | Subject: Social Responsibility (ESG)