People often live by the saying: if you want to get something done right, you need to do it yourself. While I have heard people toss this phrase around like a badge of honor, there is no philosophy more toxic for an organization, especially small businesses. Businesses of any size are complex and it is unrealistic to think that a small number of individuals will have all of the necessary expertise. So how do you determine where to focus your attention?
Start by making a list of all of the activities that your business needs to do. Go to whatever level of granularity feels right. Then, for each activity, rate its passions, skills and value quotient from low to high: high passion activities are those you love to do; high skills activities are those where you have the necessary expertise to execute effectively; and high value activities are those that are strategic to your business.
The result gives you seven different targeting strategies.
Author: Stephen Shapiro
Source: OPEN Forum (American Express)
Subjects: Entrepreneurship, Productivity / Work Tips, Small Business
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