“Do I really need that?”
Those are probably the 5 scariest words in website optimization today. More and more visitors are asking themselves that question and then not buying.
They’re applying a considered purchase mindset to much lower price-points than ever before. And most websites’ copywriting is coming up short in the face of this new challenge, since most of it was written to describe rather than to intensify desire or persuade.
So with that in mind, here’s a quick and dirty list of 7 ways to intensify your visitors desire for your products
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