A Performance Index for B2B Marketplaces

Where does B2B go from here? McKinsey & Company teamed recently with Stanford University Business School’s Center for Electronic Business and Commerce to collect and analyze operational information from 60 independent B2B platforms across the US and Europe. The team’s goal was to create a performance index for B2B companies based on their ability to acquire customers, penetrate customer spending, and monetize the business opportunities they’d targeted. The eleven exhibits that follow present the study’s findings.

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