A Smarter Way to Reduce Customer Defections [Archive.org URL]

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Companies can’t afford to lose hard-won customers, but in truth some are more important to keep than others. Recent research by Sunil Gupta and Aurélie Lemmens explains how to find them.

Content: Article
Author: Sunil Gupta
Source: Harvard Business School (HBS) Working Knowledge
Subjects: Customer Related, Marketing / Sales
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