A Top Accounting Guru’s Compelling New Measure for Profitability [Archive.org URL] Aug 16, 2014 / Comment / 198 views / / Favorite 0Forget ROE or EBITDA—and meet COROA, or “cash operating return on assets.” Content: Article Author: Shawn Tully Source: FORTUNE Subjects: Accounting, FinanceLike this content? Why not share it?Post navigation← Previous postUlrich BeckNext post →Are You a Holistic or a Specific Thinker?More Related PostsAuthor Talks: What’s new in Valuation?The Groucho Marx Theory of Efficient MarketsFostering better decisions through holistic ROI estimatesNouriel RoubiniTim Koller There Are No CommentsClick to Add the First »Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment *Name * Email * Website Receive a monthly newsletter of new content added (no spam)ΔThis site uses Akismet to reduce spam. Learn how your comment data is processed.