Adam Grant [Archive.org URL]

Adam Grant agrees that brainwriting is best, pointing to evidence that groups generate fewer and worse ideas while brainstorming than when the very same people are working on their own.

“If you know the group is nervous about ego issues or status hierarchies you should collect the ideas anonymously. It’s about leveraging the power of the group for idea selection, where people are actually better collectively, but letting individuals be creative first.”

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