Models, concepts, and frameworks offer approaches to innovation, with varying success, and those who have pursued innovation attribute their successes and failures to varying levers. Is it possible, then, to get to the heart of what spurs creativity and innovation in a company?
We think it is, but what is there is anything but logical. We have observed 10 factors that play a significant role in driving innovation and suggest that what these factors have in common is what we refer to as the “three Ps”: paradox, pain, and problems.
The three Ps are not, however, harms to overcome; rather, they are the breeding ground for insights. Embrace the chaos and mine the insights, and innovation is sure to follow.
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