Adam M. Brandenburger and Barry J. Nalebuff Sep 20, 2001 / Comment / 563 views / / Favorite 1Creating value that can be captured is the essence of business. Content: Quotation Source: strategy+business Subject: Business RulesLike this content? Why not share it?Post navigation← Previous postNorth American Telecom Equipment SpendingNext post →Top 10 Layoff MistakesMore Related PostsLou GerstnerIan DavisPaul Leinwand, Cesare MainardiWarren BuffettMarc Goedhart, Tim Koller, David WesselsLeave a Reply Cancel replyUse your social media account Facebook Google Twitter or Your email address will not be published. Required fields are marked *CommentName * Email * Notify me of followup comments via e-mail. You can also subscribe without commenting. Receive a weekly new content update (no spam) via emailThis site uses Akismet to reduce spam. Learn how your comment data is processed.