The identity of a successful company aligns three basic elements: a value proposition (how this company distinguishes itself from others in delivering value to customers); a system of distinctive capabilities that enable the company to deliver on this value proposition; and a chosen portfolio of products and services that all make use of those capabilities.
Content: Quotation
Authors: Cesare R. Mainardi, Paul Leinwand
Source: “strategy+business”
Subjects: Business Rules, Management, Strategy
Authors: Cesare R. Mainardi, Paul Leinwand
Source: “strategy+business”
Subjects: Business Rules, Management, Strategy
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