“Alliances force managers to rethink their businesses. By offering them an opportunity to recast the value chain differently, managers are asked to radically alter their view of how to compete in their industries. Often they are able to reformulate the rules of the game. Thus, alliances offer an opportunity for managers to be entrepreneurial.”
See ‘Using Alliances To Create Value And Competitive Advantage’, an audio interview on this topic with Dr. Rangan, at:
U. Srinivasa Rangan
Source: Babson Insight
Subjects: Strategy, Trends / Analysis
