Thinking in terms of time and attention will quickly start to change the way you think about products and services, customer behavior, even business models. This is the great frontier for innovation for the next decade, this author believes. Companies that master time and attention innovation will find lots of market traction. Readers will learn how to get that traction in this article.
Content: Article | Author: Adrian C. Ott | Source: Ivey Business Journal | Subjects: Innovation, Marketing / Sales, Strategy
Understanding how the invisible hand of time is driving customer behavior will provide massive opportunities to innovate for new value and capture customer loyalty in the Inattention Economy. But the innovations around time and attention aren’t just limited to new products and services. Building a strategy that will carry you forward requires continually thinking about customer filters and attention ecosystems.
We all are going to be … [ Read more ]
Content: Quotation | Author: Adrian C. Ott | Source: Ivey Business Journal | Subjects: Attention, Marketing / Sales, Strategy
Just as city planners use master plans to stimulate healthy growth, a “Customer Community Master Plan” enables marketers to develop an overall customer interaction plan.
Content: Article | Author: Adrian C. Ott | Source: MarketingProfs | Subjects: Customer Related, Marketing / Sales