Thinking in terms of time and attention will quickly start to change the way you think about products and services, customer behavior, even business models. This is the great frontier for innovation for the next decade, this author believes. Companies that master time and attention innovation will find lots of market traction. Readers will learn how to get that traction in this article.
Content: Article
Author: Adrian C. Ott
Source: Ivey Business Journal
Subjects: Innovation, Marketing / Sales, Strategy
Author: Adrian C. Ott
Source: Ivey Business Journal
Subjects: Innovation, Marketing / Sales, Strategy
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