Business Insight for MBAs and Managers

How to Build ‘Master-Planned’ Customer Communities—Not Shantytowns

Mar 15, 2008 / Comment /

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Just as city planners use master plans to stimulate healthy growth, a “Customer Community Master Plan” enables marketers to develop an overall customer interaction plan.

Content: Article
Author: Adrian C. Ott
Source: MarketingProfs
Subjects: Customer Related, Marketing / Sales

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