Adrian C. Ott

Understanding how the invisible hand of time is driving customer behavior will provide massive opportunities to innovate for new value and capture customer loyalty in the Inattention Economy. But the innovations around time and attention aren’t just limited to new products and services. Building a strategy that will carry you forward requires continually thinking about customer filters and attention ecosystems.

We all are going to be relying more and more on filters to triage our time and attention as time-pressures in our daily lives increase (and they certainly show no sign of abating). That means that even time-centric product innovation may not be enough—your product or service may never make it through your target customers’ filters and never register in their attention.

A new area of strategic concern is looking at what companies are going to hold prime position in customers’ attention or provide customers with filters.

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