The Impact of Information Technology (IT) on Businesses and their Leaders

HBS Professor Andrew McAfee blogs about social networking software (SNS) like Facebook and its direct applicability within companies. Notably, he discusses the work of Mark Granovetter, a sociologist who wrote “The Strength of Weak Ties” (SWT) in 1973, a seminal article which argues that weak ties might actually be the more important ones for innovation and knowledge sharing.