Andrew McAfee [Archive.org URL]

HIPPO is my new favorite business acronym. It stands for “highest-paid person’s opinion.” And it’s how most companies make most of their decisions. There could be some analysis that the data nerds did, but then they tee it up to the HIPPO. And the HIPPO essentially says, “Look. If the evidence aligns with my prior beliefs, with my intuition, with my big HIPPO gut, great, we’ll follow the evidence. If not, we’re going to go my way. After all, the reason I’m up high on the org chart is because of my experience and my intuition and my judgment. If the evidence doesn’t agree with that, we’re not going to follow the evidence.”

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