When major threats are looming, but their timing is uncertain, it’s hard for business leaders to make an action plan for dealing with them. Wharton marketing professor emeritus George Day and global management consultant Roger Dennis call it “the paradox of preparedness.” In this essay, they offer four steps to help leaders heed the warning signs of disaster before it’s too late.
Content: Article
Authors: George Day, Roger Dennis
Source: Knowledge@Wharton
Subject: Risk Management
Authors: George Day, Roger Dennis
Source: Knowledge@Wharton
Subject: Risk Management
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