How to Become a Successful Market-Driven Organisation

PLEASE NOTE
The EBF site is dead. If you click through you will be taken to the Internet Archive site to find an archived copy.

From being a platitude to being a pre-requisite, being ‘market driven’ has been the secret behind many of the success stories – Shell, Dell, Honda, Intel, Boeing, Novartis, Merck, Cisco – of recent years.

Editor’s Note: I thought the excessive dwelling on real-life examples was of little value but there is some useful information in this article.

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