PLEASE NOTE
The EBF site is dead. If you click through you will be taken to the Internet Archive site to find an archived copy.
The EBF site is dead. If you click through you will be taken to the Internet Archive site to find an archived copy.
From being a platitude to being a pre-requisite, being ‘market driven’ has been the secret behind many of the success stories – Shell, Dell, Honda, Intel, Boeing, Novartis, Merck, Cisco – of recent years.
Editor’s Note: I thought the excessive dwelling on real-life examples was of little value but there is some useful information in this article.
Content: Article
Author: George Day
Source: “European Business Forum (EBF)”
Subjects: Customer Related, Strategy
Author: George Day
Source: “European Business Forum (EBF)”
Subjects: Customer Related, Strategy
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