Jason Fried

If your company makes four products, it really makes five. If it makes 12, it makes 13. Even companies that make just one thing actually make two.

The secret product? The company itself. Your company is a product. Who are its customers? Your employees, who use it to do their jobs.

Since your company is the product that makes all of your other products, it should be the … [ Read more ]

Is Your Door Really Always Open?

Maybe it is. But I’d wager that your employees aren’t exactly lining up to get in.

Jason Fried

In most cases, “My door is always open” isn’t really an invitation to speak up. It’s a cop-out. It makes the boss feel good but puts the onus entirely on the employees. You might as well say, “You find the problems and then take all the risk of interrupting my day and confronting me about them.” How many people have taken you up on that … [ Read more ]

Getting Real: The smarter, faster, easier way to build a successful web application

Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it’s a book of ideas. Anyone working on a web app – including entrepreneurs, designers, programmers, executives, or marketers – will find value and inspiration in … [ Read more ]

Jason Fried

It’s easy to convince yourself you know something until you have to explain it to someone else. Then the truth comes out.

Jason Fried

You know how you can tell when you’ve made a good decision? If you feel like you waited too long to make it, then it’s a good decision.

Jason Fried

People don’t judge you on the basis of your mistakes—they judge you on the manner in which you own up to them. In my experience, most companies do a terrible job of taking blame. They lob press releases. Or they apologize for the inconvenience. Resist that temptation and say you’re sorry like you’re apologizing to a friend. Be good—and your customers will be good right … [ Read more ]

Jason Fried

It’s still hard to say no when we’re building a new product. I think it’s because yes just sounds so much better. Yes is the thing of dreams. Yes, we can do this. Yes, we can do that. Yes feels really good.

The problem is that yes often results in massive costs that we don’t consider when we’re dreaming up all the things we want to … [ Read more ]

Jason Fried

During interviews, we love when potential hires ask questions. But all questions aren’t equal. A red flag goes up when someone asks how. “How do I do that?” “How can I find out this or that?” You want people who ask why, not how. Why is good — it’s a sign of deep interest in a subject. It signals a healthy dose of curiosity. How … [ Read more ]

Jason Fried and David Heinemeier Hansson

When you build an audience, you don’t have to buy people’s attention—they give it to you. This is a huge advantage. So build an audience. Speak, write, blog, tweet, make videos, whatever. Share information that’s valuable and you’ll slowly but surely build a loyal audience. Then, when you need to get the word out, the right people will already be listening.

Jason Fried and David Heinemeier Hansson

You can advertise. You can hire sales people. You can sponsor events. But your competitors are doing the same things. How does that help you stand out?

Instead of trying to out-spend, out-sell, or out-sponsor competitors, try to out-teach them. Teaching probably isn’t something your competitors are even thinking about. Most businesses focus on selling or servicing, but teaching never even occurs to them.