Jason Fried [Archive.org URL]

If your company makes four products, it really makes five. If it makes 12, it makes 13. Even companies that make just one thing actually make two.

The secret product? The company itself. Your company is a product. Who are its customers? Your employees, who use it to do their jobs.

Since your company is the product that makes all of your other products, it should be the best product of all. When you begin to think of your company this way, you evaluate it differently. You ask different questions about it. You look at improving it constantly, rather than just accepting what it’s become.

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