Jason Fried

It’s still hard to say no when we’re building a new product. I think it’s because yes just sounds so much better. Yes is the thing of dreams. Yes, we can do this. Yes, we can do that. Yes feels really good.

The problem is that yes often results in massive costs that we don’t consider when we’re dreaming up all the things we want to do. Yes doesn’t push back until it’s too late. If you’ve already agreed to do all these things, then it’s that much more difficult to say no later on.

And that’s the key to it all. No is easy if you say it early. It’s a lot harder to say it later, because it’s usually in response to something you already said yes to. This is where things get hairy.

No means you have to make tough choices that aren’t always obvious at the time. No can be hard, even painful; it can lead to imagining what could have been. But… it’s almost always a good idea to say no more than you say yes.

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