REI Climbs Online: A Clicks-and-Mortar Chronicle
How a half-billion-dollar Seattle outdoor-equipment retailer became a virtual merchandiser.
Content: Case Study | Author: Lawrence M. Fisher | Source: strategy+business | Subject: IT / Technology / E-Business | Industry: Retail | Company: Recreational Equipment Inc. (REI)
Post-Merger Integration: How Novartis Became No. 1
Once the deal is done, the hard work begins of integrating people, processes and systems, on a global basis.
Content: Case Study | Author: Lawrence M. Fisher | Source: strategy+business | Subject: Industry Specific | Industry: Pharmaceutical
The Rocky Road from Startup to Big-Time Player: Biogen’s Triumph Against the Odds
How does a fledgling company become an industry powerhouse? By managing itself professionally and betting on the right products. The case of Biogen shows how it can be done.
Content: Case Study | Author: Lawrence M. Fisher | Source: strategy+business | Subjects: Entrepreneurship, Organizational Behavior | Industry: Pharmaceutical | Company: Biogen
How to Manage Creative People: The Case of Industrial Light and Magic
George Lucas’ Industrial Light and Magic is the nations premier special effects shop with credits that include “Star Wars.” Part of its phenomenal growth and success stems from the innovative management of its employees — most of whom don’t even know they’re being managed.
Content: Case Study | Author: Lawrence M. Fisher | Source: strategy+business | Subjects: Management, Organizational Behavior | Company: Industrial Light and Magic
How Novell Manages its Reseller Channel
How does a company turn its reseller channel into a source of competitive advantage? It requires balancing the objectives of its resellers with its own.
Content: Case Study | Author: Lawrence M. Fisher | Source: strategy+business | Subjects: Industry Specific, Marketing / Sales | Industry: Software | Company: Novell