How does a company turn its reseller channel into a source of competitive advantage? It requires balancing the objectives of its resellers with its own.
Content: Case Study
Author: Lawrence M. Fisher
Source: strategy+business
Subjects: Industry Specific, Marketing / Sales
Industry: Software
Company: Novell
Author: Lawrence M. Fisher
Source: strategy+business
Subjects: Industry Specific, Marketing / Sales
Industry: Software
Company: Novell
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