Companies seeking loyal consumers shouldn’t take advantage of their tendency to stick with unwanted subscriptions.
Content: Article
Authors: Avner Strulov-Shlain, Deborah Lynn Blumberg, Klaus Miller, Navdeep Sahni
Source: Stanford University
Subjects: Marketing / Sales, Pricing
Authors: Avner Strulov-Shlain, Deborah Lynn Blumberg, Klaus Miller, Navdeep Sahni
Source: Stanford University
Subjects: Marketing / Sales, Pricing
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