What’s an “elephant?” It is a big client. This is the book that will teach you how to bag an elephant. The book is one of the most detailed “how to” sales books I have come across…The book shows you that shooting high can be done but needs some preparation. Kaplan also helps by explaining the challenges of bagging the big one…The book is loaded with important valuable down-to-earth advice. I haven’t even mentioned that the book is loaded with fun four-color pictures; it has great graphics and fun stories. [800-CEO-READ Annotation]
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