How do you get people to open your envelope (or by extension, to click on your banner ad) and see what you have to offer? On this site you will find a chapter excerpted from “Write On Target: The Direct Marketer’s Copywriting Handbook” on that very topic. Entitled “The Envelope Please,” the chapter is a great, free copywriting resource. Click through the site and you will also find sample letters written by the author, an award-winning advertising copywriter specializing in direct marketing.
Content: Online Resource
Source: Baier Stein Direct
Subjects: Free Stuff / Tools, Marketing / Sales
Industry: Direct Marketing
Source: Baier Stein Direct
Subjects: Free Stuff / Tools, Marketing / Sales
Industry: Direct Marketing
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