Want to get the word out about a new product or service? Postcard marketing is hot. At VerticalResponse, you can create and send printed postcards via First-Class mail right from your desktop. An easy-to-use tool guides you through the process, from choosing artwork (you can also upload your own) to writing your message. Once complete, you view your print-ready masterpiece as a PDF so you … [ Read more ]
Content: Online Resource | Source: VerticalResponse | Subjects: Industry Specific, Marketing / Sales | Industry: Direct Marketing
With all the self-service resources available to direct marketers online, there’s no reason to ever leave your desk again. At MailersClub, you can design and order everything from postcards and self-mailers to a mailing list of targeted prospects. Digital printing technology eliminates the need for minimum quantities and set-up charges, which is a real cost-savings that technology has brought to the DM marketplace. After your … [ Read more ]
Content: Online Resource | Source: MailersClub | Subjects: Industry Specific, Marketing / Sales | Industry: Direct Marketing
You don’t have to be an award-winning copywriter to create effective sales letters. In fact, writing great sales letters is more of a science than an art.
Content: Article | Author: David Frey | Source: MarketingProfs | Subject: Marketing / Sales | Industry: Direct Marketing
Testing is a more important factor in direct marketing success than ever. Yet we’ve seen marketer after marketer limit or eliminate the amount of testing they do. And major marketers fail to look at issues that can have the largest impacts on their businesses. Hence, this Test Test.
Content: Article | Author: Lee Marc Stein | Source: MarketingProfs | Subject: Marketing / Sales | Industry: Direct Marketing
If you like your DM info in quick, easy-to-digest bites, check out “Direct Marketing Tips From the Pros,” a compilation brought to you by MAILERS Software, a direct mail and marketing solutions provider. You’ll find tips on advertising, catalogs, copywriting, direct marketing, email, mailing and more. For example, a limited time offer can often move the skeptic and procrastinator from prospect to customer. While at … [ Read more ]
Content: Online Resource | Source: MAILERS Software | Subjects: Industry Specific, Marketing / Sales | Industry: Direct Marketing
Founded in 1917, the Direct Marketing Association (The DMA) is the oldest and largest trade association for users and suppliers in the direct, database and interactive marketing field. The site offers a industry news, research & statistics, an events calendar, white papers, an online bookstore, and a yellow pages services locator. Additionally, members can take advantage of the Job Bank, the Member Company … [ Read more ]
Content: Online Resource | Source: The DMA | Subjects: Industry Specific, Marketing / Sales | Industry: Direct Marketing
How do you get people to open your envelope (or by extension, to click on your banner ad) and see what you have to offer? On this site you will find a chapter excerpted from “Write On Target: The Direct Marketer’s Copywriting Handbook” on that very topic. Entitled “The Envelope Please,” the chapter is a great, free copywriting resource. Click through the site and you … [ Read more ]
Content: Online Resource | Source: Baier Stein Direct | Subjects: Free Stuff / Tools, Marketing / Sales | Industry: Direct Marketing