PLEASE NOTE
Capital Ideas is now Chicago Booth Review but unfortunately original articles are no longer available. If you click through you will be taken to the Internet Archive site to find an archived copy.
Capital Ideas is now Chicago Booth Review but unfortunately original articles are no longer available. If you click through you will be taken to the Internet Archive site to find an archived copy.
Banner advertising helps companies retain customers by bringing them back to a company’s Web site faster and encouraging them to spend more.
Content: Article
Authors: Jean-Pierre Dubé, Pradeep K. Chintagunta, Puneet Manchanda
Source: Capital Ideas
Subjects: Advertising, Marketing / Sales
Industry: Advertising
Authors: Jean-Pierre Dubé, Pradeep K. Chintagunta, Puneet Manchanda
Source: Capital Ideas
Subjects: Advertising, Marketing / Sales
Industry: Advertising
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