Imagine if a CEO, when reading an analyst’s report, focused more on the analyst’s insights and analysis of the particular company’s strategy that on the analyst’s buy or sell recommendation. Imagine further that the CEO applied one or more of those insights to his or her own company. Imagine, then, the CEO’s reaction when the application of something in that analyst’s report increases his or her company’s market share or profit. This author and analyst describes11 principles often found in an analyst’s report and that a CEO can apply to his or her own company.
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