[…] the moral, however relevant, is not what’s most notable to a student of storytelling. What’s remarkable is that when listeners hear the start of such a story – whether fable, personal remembrance, or corporate myth – they implicitly agree to a certain set of rules as an audience. Rather than judge the veracity of each fact presented, as they would in a traditional analytical presentation, they tend to let the facts slide […] As Yiannis Gabriel says, stories coax listeners into colluding with the storyteller to find meaning, no matter how fantastic or fanciful the story may sound.
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