Some companies attempt to segment customers based on characteristics such as profitability and cost to serve. But not many organizations have mastered global segmentation: creating shared messages and comparable selling models for like customers regardless of location. Across markets worldwide, enlightened manufacturers, retailers and service providers are leveraging customer commonalities.
Content: Article
Authors: Robert E. Wollan, Tzeh Chyi Chan
Source: Outlook Journal (Accenture)
Subject: Marketing / Sales
Authors: Robert E. Wollan, Tzeh Chyi Chan
Source: Outlook Journal (Accenture)
Subject: Marketing / Sales
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