As customers’ needs fragment, marketers must develop common, actionable segmentations and integrate segment-level goals into planning and performance-management processes.
Content: Article
Authors: Marc Singer, Peter W. Dahlström, Sean R. Collins
Source: “McKinsey Quarterly”
Subjects: Customer Related, Marketing / Sales
Authors: Marc Singer, Peter W. Dahlström, Sean R. Collins
Source: “McKinsey Quarterly”
Subjects: Customer Related, Marketing / Sales
There Are No Comments
Click to Add the First »
Click to Add the First »