Interested in a market that constitutes one-fifth of all the people in the world? Consider China. Many Western companies already have, as the country’s burgeoning economic growth tempts more and more executives to try to navigate the complexities of Chinese business and culture.
Ming-Jer Chen, founder/director of Wharton’s Global Chinese Business Initiative and author of a new book entitled Inside Chinese Business: A Guide for Managers Worldwide (Harvard Business School Press, April 2001), recently talked with Knowledge@Wharton about the business climate that exists today in China and in Chinese communities throughout different parts of the world.
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